In A Dream…

For God speaketh once, yea twice, yet man perceiveth it not.

In a dream, in a vision of the night, when deep sleep falleth upon men, in slumberings upon the bed;

Then he openeth the ears of men, and sealeth their instruction,

That he may withdraw man from his purpose, and hide pride from man.

He keepeth back his soul from the pit, and his life from perishing by the sword.

Job 33:14-18

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One Billion Dollars in Losses

Even world famous directors cannot escape the greed of untalented and myopic studios. It is shocking to realize the “great studios” never calculate how much money they actually lose by producing rushed and inferior material. They prefer marketing to master craft.

Batman v Superman should have soared beyond the $1B mark easily and steamed on for months… after all, its only the single most anticipated superhero battle in history.

Star Wars – The Force Awakens has made $2B worldwide. But adjusted for inflation it is only 11th in domestic profits (Doctor Zhivago from 1965 made more). It could have earned twice that much had it been a competently made film. After all, it is only the greatest film franchise on Earth — and it only made $2B?

Star Wars – The Force Awakens should have been the world’s first $3B film… and would have been if a real director like Steven Spielberg had been at the helm.

Otherwise, that is a catastrophic billion dollar loss. And you can be damn sure there is at least one sane person in the Disney boardroom who has the grit to admit it.

One of these days producers are going to learn: it isn’t want you made, it is what you should have made (or what you lost).